Monday, November 28, 2011

Gotham Honours 2011: 'Tree of Existence,' 'Beginners' Tie for top Feature

This story came out inside the 12 ,. 2 problem in the Hollywood Reporter magazine.our editor recommendsVictoria's Secret Model Adriana Lima Survives Lingerie Show Without Food or WaterVictoria's Secret Fashion Show 2011: Inside the Star-Studded Celebration (Photos) Can we hold the gun?" Todd Thomas, the range designer for your 2011 Victoria's Secret Fashion Show, set to air November. 29 on CBS, inspects a lavender tulle tutu worn by supermodel Lily Aldridge, wife of Nobleman of Leon lead singer Caleb Followill. "The gun," can be a glue gun. And Thomas, which has seen his share of runway occurrences throughout nearly 10 years with Victoria's Secret, needs it to tack up under-layers of tulle that have come loose inside the back, slightly covering Aldridge's g-stringed derriere. PHOTOS: Victoria's Secret Fashion Show 2011 It's five days just before the November. 9 runway show, adding to 30 people are jammed in to a small room round the twelfth floor in the midtown Manhattan headquarters of Victoria's Secret. Thomas, Sophia Neophitou, the British fashion editor who came aboard as mind stylist a year ago, and Monica Mitro, executive v . p . brand communications and occasions together with a 17-year veteran of Victoria's Secret, are furiously attempting to put the final touches on 69 looks being worn by 36 models, in your have walked the runway within the annual under clothes spectacle. Today's fitting is a unique media event contractors, evening stands and assistants jockey for space inside the stuffy room with photography fanatics, reporters and video deckie's. "If you have been people here today, darling," states Neophitou, lifting her mane of grey-flecked black curls from her neck. The house home windows are thrown open in the futile try to reduce the temperature inside the room. STORY: Victoria's Secret Model Adriana Lima Survives Lingerie Show Without Food or Water Aldridge's lavender tutu is coupled with a black velvet corset, diaphanous lavender push-up bra and red-colored-colored satin heels with ballet straps. "Is it possible to walk personally pretty girl?" asks Neophitou. Aldridge flounces toward Thomas, Neophitou and Mitro. Neophitou increases from her Eames swivel chair and gently pats Aldridge's breasts. "They are good," she purrs, "amazing." &diams&diams&diams&diams&diams Despite looks, the Victoria's Secret fashion show is not about fashion. Yes, the basic principles in the runway getups are brazier and panties which can be found in the local Victoria's Secret store. However, you are able to't buy Brazilian supermodel Alessandra Ambrosio's gold-plated wings festooned with 105,000 Swarovski deposits. Broadcast in than 180 nations, the $12 million made-for-TV-event draws in the world's top models having a-list musical site visitors. Plus it's all designed to burnish a brand name that peddles dreams to everyone from teens to suburban regular folks of America. "It's be considered a performance-slash-lifestyle-slash-variety show and, clearly, with models wearing under garments,Inch states Francois Lee of ad buying firm MediaVest. The special has moved from "just additional time from the catalog to really featuring the existence-style area of the brand." "It's a marketing marvel," adds Bob Horowitz, leader of reality production house JUMA Entertainment, who since the former mind of IMG's U.S. television division has packed his share of TV special deals. The runway show started in 1995 just like a modest proceeding within the Plaza Hotel in Manhattan and contains been public regularly since 2001, when ABC first utilize it. CBS has received the show since 2002 but did not air it in 2004 -- a solution for the national outrage over Jesse Jackson's Super Bowl nipple costly round the network. The Tv special is built to send clients for the web or even the organization's 1,000-plus retail stores -- prior to the holidays. And delay: Victoria's Secret, founded in 1977, a year ago raked in internet sales of $5.5 billion. "It's the only real person-hour network show dedicated to some single brand," states Mitro. "It puts our brand before huge amounts of individuals around the globe through the important holiday period." CBS licenses the show from Victoria's Secret for a bit more than $millions of, well underneath the $20 million its wise for your Grammys. The show is not exactly a ratings blockbuster -- 9 million audiences up-to-date in a year ago, in comparison to nearly 27 million who seen the Grammys this year -- nevertheless it does bring youthful audiences to CBS over half in the 2010 audience reaches the 18-49 demo. "We are a sizable-tent broadcaster. We wish everybody," states Jack Sussman, executive v . p . special deals, music and live occasions at CBS, who runs output of the show. "This diversifies our portfolio of special deals.Inch Despite the fact that it has not attracted an FCC indecency fine, the show has from time to time elevated the ire of watchdog groups like the Parents Television Council. But no matter the copious volume of taut flesh displayed, the tv special features no pixilated nudity. "There is a periodic issues that appear all of a sudden," states Sussman. "But that's the positive thing about postproduction." And Sussman, who states the show's viewership is sixty percent women, the identical for almost all broadcast TV, has their very own decency filter: "Do my two teenage kids need to visit it? Will my partner watch it? And may my mother not energy it lower? Which show can get by using their filter." The special can be a mashup of runway spectacle, musical functions, behind-the-moments fodder and vignettes in regards to a couple of from the models. And consists of progressively attracted top-tier musical site visitors, crucial for creating buzz. The Black Eyed Peas, Justin Timberlake, Usher and Katy Perry happen to be paid out to appear. This year's show, locked in the Lexington Armory in NY, featured performances from Nicki Minaj and Maroon 5 -- whose frontman, Adam Levine, dates Victoria's Secret model Anne Vyalitsina -- and headliner Kanye. He was grew to become part of onstage suddenly guest Jay-Z they completed "Niggas in Paris," an F-blast-laced paean to fame and materialism, as Jay-Z's pregnant wife Beyonce sitting in front row. (It had not been determined once the song makes it to the broadcast.) Leslie Wexner, the septuagenarian billionaire Boss of Victoria's Secret parent Limited Brands, can be a staple within the show, is also known, and judged by, the hodgepodge of stars it allures. Russell Simmons, Michael Bay (which has directed Victoria's Secret ads), Darlene Harry, Donna Karan, Alexander Wang and former French Style editor Carine Roitfeld attended this year. Orlando Blossom, husband of Australian supermodel Miranda Kerr, may be seen entertaining demonstrably when his wife, who shipped their boy within the month of the month of january, sauntered lower the runway wearing the range's now legendary $2.5 million Fantasy Treasure Bra -- produced by London Jewellery merchants and embellished with nearly 3,400 gems including 142 carats of diamonds. Haute couture it isn't. Maryna Linchuk used a bubble skirt that made an appearance as though a frosted pink donut and Shannan Click transported a bra festooned getting a blinking heart on each breast. None of individuals outré items could be acquired at Victoria's Secret stores. Still, the show can get more national media attention than anything round the fashion fashion runways at NY Fashion Week. "It's one giant PR stunt," states Linda Ong, leader of branding firm Truth Speaking to. "It's about getting people to save this very mass-market brand top-of-mind. The stars, the million-dollar bra. They likewise have some model who just stood a baby, therefore it's about simply how much weight she lost. It's a pseudo-event. But because of the PR machine, people pay for this wants it's news." That exposure might be a career maker for models. Former Victoria's Secret spokesmodels Heidi Klum and Tyra Banks have parlayed that fame into media mogul status. "It puts vast amounts of advertising behind you," states Ivan Bart, senior v . p . of IMG Models. Victoria's Secret spokesmodels can earn $5 million yearly, while people who don't have contracts using the organization pocket $10,000 or maybe more for your runway show alone, say sources. IMG Models has nine women inside the runway show including Kerr, Lily Aldridge and Candace Swanepoel, all whom have lucrative contracts as Victoria's Secret spokesmodels. "By marketing the organization you're receiving targeted experience doing publicity, occasions, speaking on camera, talk shows -- everything required to become brand ambassador," states Bart. "That delivers you tremendous visibility and options." &diams&diams&diams&diams&diams The acrid give an impression of hairspray and burnt hair propagates within a extended, cavernous room round the fifth floor in the Armory. It's November. 9, your entire day in the runway show, as well as the blast-sniffing at at dogs from Spartan Security Services have removed reporters and photography fanatics who've made their distance for your hair and makeup rotation, a five-hour media op getting a buffet. The models -- wearing matching short eco-friendly satin robes -- mingle while using media mob while they are alternately assaulted by an military pulling at their tresses and dabbing lipsticks on pillow lips. (You will discover 21 makeup artists, 19 hairstylists and 50 evening stands.) A paper sign clipped with a heavy blue curtain signifies the "bronzing" corner. Together with a glance using a crack inside the drapes unveils evening stands slathering spray tan around the topless model. "Ensure the ladies haven't any shimmer whatsoever on our physiques,Inch admonishes mind makeup artist Tom Pecheux. In another corner, the $2.5 million Fantasy Treasure Bra is proven with an application while security specialist Darren Pittman stands sentinel. ("I have to stay with the bra," according to him.) It'll are available in the Victoria's Secret holiday catalog, even though it isn't likely to discover a buyer. Really, no multimillion-dollar Fantasy Brazier remains bought. They finish off getting separated, say sources. But everything jewellery is simply stitched towards the Victoria's Secret Gorgeous Push-up Bra. Which particular fantasy might be yours for approximately $50. With The Amounts 142: Gem carats in Fantasy Bra 100: CBS production staffers 50: Evening stands 36: Models 9 million: Audiences this season 3: Blast-sniffing at at dogs PHOTO GALLERY: View Gallery Victoria's Secret Fashion Show 2011 Related Subjects Beyonce Jay-Z Nicki Minaj Adam Levine Adriana Lima

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